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McLaren esports, visualised and live


McLaren via ADVNCR Inc.

How do you find the best virtual driver in the world? By holding a high stakes global esports tournament. First prize: a job as the McLaren F1 team simulator driver.

We brought the McLaren Shadow Project brand to life with a 360° live graphics environment (literally: the venue was a giant cylinder). From broadcast graphics & edit produced VTs, to large scale on-set graphics. The full effect was a mesmerising extension of a cherished racing brand.

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