Made to promote Dead Rising 3 on Microsoft’s new Xbox One console, gamers were invited to relax in a purpose-built environment under the impression that they could play the game with one of its developers and receive the ‘full experience’.
What they didn’t know was our developer was an actor and that he would soon be leaving them in a room to fix a ‘technical issue’. Once alone, the unsuspecting victims were subject to a full-on zombie assault, featuring dismemberment, decapitation, a man with a big wrench and a zombie that apparently got lost looking for coins down the back of the sofa.
I was on the core production team, and edited this piece too. Thanks Attention Seekers!